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Why Don't We Talk About Target Audience in Content Marketing? - sonaliafrin - 02-01-2022
Marketing is one of the areas that has changed the most in recent years. Its growth is due to the great advance of technology that brings us new tools and new formats in communication, allowing us countless possibilities.Traditional marketing paves the way for digital marketing and the target audience for the buyer person, in some contexts, also called Avatars . But in the end, what changes? What is the difference? The names have changed but it's still the same?All those answers we will give you today and you will also discover how this evolution of marketing can help you obtain better practical results in business. Let us begin! But before, What is the digital marketing?Digital marketing uses technology, specifically the Internet, as a means to promote a product , a service or a brand, however this is not the only difference with traditional marketing. New terms, new concepts and new methods are arriving to achieve more and better results.One of these new ideas within digital marketing is content marketing , which is nothing more than attracting users to later convert them into customers.As you can see, digital marketing brings new strategies, based on a new way of seeing the customer.
Build relationships before selling a product or service . Use a more personal and intimate formula, which allows a more effective reach and loyalty.It also allows a bidirectional relationship , in which information can be exchanged with the client and allows practically instantaneous feedback. A great advantage is that mobile phone number list its costs are much lower than those of traditional marketing and there is no geographical barrier.The only thing you should consider before opting for digital marketing is whether your audience can be reached on the Internet. If the answer is yes, it is perfect for your business; If the answer is negative, it is better that you consider traditional marketing.How can we define the Target Audience?For many years the target audience was the basis of any traditional marketing strategy. The goal of these campaigns was to reach a large number of people.The target audience, target audience or target, is a group of people that a company defines as clients or future clients, it is for them that all advertising and communication campaigns in general will be directed.
For its creation, age ranges, sex, location, purchasing power, social class, education and general consumption habits are considered.Follow an example of target audience. Men between 20 and 40 years old, graduates, who live in the capital, earn between 3 and 6 minimum wages and belong to classes B or C.What is a Buyer Persona?Both this term and its concept emerged with Inbound Marketing . When we talk about Content Marketing we never use the term target audience but the term Buyer Persona.The buyer persona is a semi-fictional character (semi-fictional because it is based on a real person) with personal and behavioral data that represents the ideal customer of a service or product.To create it , personal information, personal and work behavior, needs and the relationship it has with the product or service are considered .An example of a buyer person would be: Juana Activa, is 44 years old, married and has 2 teenage children, she is a civil engineer in a small construction company.
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