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What is the Process to Define the Target Market - nafisaraha - 12-24-2022

In addition to taking into account the above criteria, to define the target market you must carry out a process that consists of 3 major steps. Market definition and exploration Before you start collecting information about the public, you must define which market you plan to join, for example, massive consumption, automotive parts, digital Products, Technological devices, and education, among many others. Once you define this aspect during your market study, you will know what types of people are recurring consumers of the segment and which ones match your resources and the business idea you want to launch. 

Collection of information This is the key point of the target market definition process. To know the public and determine what your segment will be, you must use New Zealand Phone Number Data different information-gathering techniques, such as a personal survey This is a really specific survey, which is concerned with obtaining as much information as possible from each user. Some of the questions he contemplates are: What is the first thing you consider when buying a product?; How much are you willing to spend for X product?; How often do you buy  products?  Where do you usually buy the product? As you can see, it is a survey based on identifying consumption habits. 

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Personal data must also be obtained, such as age, educational level, preferences, and area of residence. Satisfaction survey In the event that your business idea is just getting started and you precisely need a target market to make a good business plan, you can base the satisfaction survey on lines, models, or types of products. Basically, try to find out how comfortable consumers feel with goods, services, or proposals similar to those you hope to launch on the market. In addition to this type of survey, you can also use the classic observation technique to study the consumer of your possible target market.


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