04-23-2022, 03:06 PM
Since the beginning of this year, the share price of Weibo, which focuses on light content and social networking, has been growing all the way. Today’s Tunisia Phone Number List Toutiao, whose latest valuation exceeds US$20 billion, has launched Wetoutiao, which directly benchmarks against Weibo. Recently, Zhihu App also launched the "idea" function, and gave a separate homepage navigation bar entry, which shows the internal attention. Why is the platform competition for lightweight Tunisia Phone Number List content getting fiercer? 1. Behind the competition for light content is the scene of time preemption Most users' time is consumed in multiple scenarios With the fragmentation of information and time, there are more and more forms of information distribution, including graphics, video, and audio of different lengths and depths.
At the same time, there are Tunisia Phone Number List more and more entrances, including content platforms, social platforms, and even tool platforms, such as WIFI master keys. But the total time of users will not change, and everyone is fixed for 24 hours. In this Tunisia Phone Number List case, the stay and usage time of a single user becomes the key indicator, which is the key node in the content competition. However, for major content platforms, there are three ways to increase the total time spent on content consumption on the platform: Pull new: Convert unknown users into their own users, such as Kuaishou and Toutiao’s channel sinking, and convert third- and fourth-tier cities and rural users who have been relatively blank before into their loyal users; Competition: Convert users of other new and old content platforms into their own users.
The emergence of short videos such as Douyin and Xigua Video has seriously impacted traditional long video platforms including Youku; Adhesion: Increase user stickiness and usage time through content expansion in different forms and lengths such as Tunisia Phone Number List graphics and videos; Due to the heavy dependence of users on mobile phones, the user's time entry is almost received by the mobile phone, and the use time of PAD is less and less. But even on mobile, users' Tunisia Phone Number List time is fragmented. A large number of tools and applications divide the user's attention. Just Tunisia Phone Number List for WeChat, according to 2016 data, users open more than 10 times a day on average, which means that users may be interrupted in multiple scenarios. This will have a greater impact on the growth of users with long content and the length of users. Short content is best for filling fragmented time.
At the same time, there are Tunisia Phone Number List more and more entrances, including content platforms, social platforms, and even tool platforms, such as WIFI master keys. But the total time of users will not change, and everyone is fixed for 24 hours. In this Tunisia Phone Number List case, the stay and usage time of a single user becomes the key indicator, which is the key node in the content competition. However, for major content platforms, there are three ways to increase the total time spent on content consumption on the platform: Pull new: Convert unknown users into their own users, such as Kuaishou and Toutiao’s channel sinking, and convert third- and fourth-tier cities and rural users who have been relatively blank before into their loyal users; Competition: Convert users of other new and old content platforms into their own users.
The emergence of short videos such as Douyin and Xigua Video has seriously impacted traditional long video platforms including Youku; Adhesion: Increase user stickiness and usage time through content expansion in different forms and lengths such as Tunisia Phone Number List graphics and videos; Due to the heavy dependence of users on mobile phones, the user's time entry is almost received by the mobile phone, and the use time of PAD is less and less. But even on mobile, users' Tunisia Phone Number List time is fragmented. A large number of tools and applications divide the user's attention. Just Tunisia Phone Number List for WeChat, according to 2016 data, users open more than 10 times a day on average, which means that users may be interrupted in multiple scenarios. This will have a greater impact on the growth of users with long content and the length of users. Short content is best for filling fragmented time.